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The Toy Book - June 2025

THE LATEST ISSUE:

Specialty toys & gifts

The Toy Book‘ ‘s 41st volume keeps the momentum going with a new issue spotlighting the specialty side of the toy industry.

It’s packed with exclusive features, expert insights, and our legendary new product showcases. Plus, we dive into the world of Made in USA toys and games—a must-read for retailers navigating the tariff terrain.
READ THE NEW ISSUE…

What’s New

GennComm Patents Its Latest Innovative Plush Material

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People of Play Opens Nominations for 2025 TAGIE Awards

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Sticker Shock: 75% of American Adults Support Tariff-Free Toys as Elon Musk Warns ‘Trump tariffs will cause a recession’

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Moose Toys Debuts Exclusives Ahead of SDCC

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The LEGO Group Unveils Grand Line of One Piece Building Sets

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Care Bears to Star in Live Action Feature Film

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Nintendo Reveals New Game Titles for Nintendo Switch 2 Launch

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Scholastic to Publish Paris Hilton’s Books in New Deal 

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Toys "R" Us Australia and New Zealand

Trouble Down Under: Toys ‘R’ Us ANZ Folds Again

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Beyblade X World Championship Brings High-Stakes Competition to Anime Expo

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Switching the Game: Nintendo Switch 2 Launches Today

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The LEGO Group Launches ‘She Built That’ Campaign

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TOY NEWS

    Licensing Street Becomes U.S. Agent for Ready Jet Go!
    Wind Dancer Films has appointed Licensing Street LCC as its U.S. agent for Ready Jet Go! The consumer products program for the new animated space themed series will launch licensed toys, publishing, and apparel nationwide next year.
    February 4, 2016
    < 1

    National Brands Come to Play at Berkshire Museum
    Berkshire Museum will add national brands to its Ten Days of Play experience. During the event, museum spaces will offer an array of modular building toys, including a LEGO station courtesy of Pley, an architectural building set from Bilderhoos, Tegu magnetic blocks, and big blue blocks from KaBOOM’s Imagination Playground.
    February 4, 2016
    < 1

    Little Critter to be Developed Into Global Entertainment Property
    Mercer Mayer and Little Critter LLC have signed an agreement for Little Critter to develop into a global entertainment brand. John R. Sansevere will lead the creation of animated content for multiplatform distribution and the development for a strategic global licensing and merchandising program across multiple categories. Little Critter LLC has also retained Stuart Snyder, former president/COO of Turner Broadcasting System’s Animation, to provide guidance and support across all elements of the project in efforts to help grow the brand in all formats.
    February 4, 2016
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    ASTRA Announces 2016 Marketplace & Academy Keynote Speakers
    Stress management guru Colette Carlson and Bob Phibbs, the Retail Doctor, will headline the American Specialty Toy Retailing Association’s (ASTRA’s) 2016 Marketplace & Academy taking place June 5-8, 2016 in Denver, Colo.
    February 3, 2016
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    Amazon, Mattel Ink Production Deal to Greenlight American Girl Specials
    Amazon has signed a multi-year, multimillion dollar production deal with American Girl to produce four live-action specials and options to produce multiple seasons of episodic content. The episodes will feature characters from the BeForever and Girl of the Year franchises. The first special is scheduled to premiere on Amazon Prime Video in the U.S., UK, Germany, and Austria later this year.
    February 3, 2016
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    Aurora World Launches New Website
    Aurora World has relaunched its website, auroragift.com, with the objective to improve users online experience. The site offers a cleaner design that is easier for users to navigate, with clearer accessibility to Aurora World’s most popular categories: Sea Sparkles, Miyoni, Gnomes, and My Little Pony. Visitors also have the ability to search by theme, brand, or license, and the site offers easier exhibition for their more than 3,500 products, as well as easier transitions between mobile devices.
    February 2, 2016
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    Techno Source Changes Name to Toy Island
    Techno Source has officially changed its name to Toy Island as part of a company initiative to better position itself within the toy industry and communicate its expanded offerings to customers. While initially a developer of electronic games, the company will now also focus on the development and manufacture of high-quality, innovative toys meant for kids of all ages.
    February 2, 2016
    < 1

    Disney Star Darlings Debuts First On-Air Special
    Disney’s new original tween show Star Darlings, will premiere its first on-air special tonight on Disney Channel. The 30 minute on air special, “Becoming Star Darlings,” introduces 12 “Star-Charmed” girls who pursue their individual wishes with determination and the help of their friends. The special will extend the stories from the  book series, Star Darlings from Disney Publishing Worldwide.
    January 29, 2016
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    Mattel, DCP Renew Agreement for Disney•Pixar’s Cars Franchise
    Mattel and Disney Consumer Products have renewed their relationship for the Cars franchise and the upcoming Disney•Pixar film, Cars 3. The agreement gives Mattel continued worldwide rights to manufacture, market, and distribute toys and products based on the award-winning Cars franchise across multiple categories, including vehicles and play sets.
    January 29, 2016
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    K’NEX to Showcase Life-Size Lincoln Logs Cabin at NY Toy Fair
    K’NEX will introduce its product line for this year during the North American International Toy Fair from Feb. 13 through 16 in New York City at the Javits Center. The company, which licenses the Lincoln Logs brand from Hasbro, is celebrating the 100th birthday of the company this year. In anticipation of the centennial, production of the iconic log-building toy was brought back to the U.S. for the first time in nearly 60 years.
    January 29, 2016
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    Spielwarenmesse Names Four ToyAward Winners
    The announcement of the ToyAward winners kicked off the Spielwarenmesse Toy Fair in Neuremberg on Jan. 27.  ToyAwards were bestowed in four different age-specific categories. A ten-member expert jury made up of educators, market researchers, international sales agents and, an expert in toy safety chose the winners out of a record-breaking 616 submissions. The criterion for the awards are play fun, originality, safety, finish and quality, comprehensibility of the product concept, and potential for success.
    January 29, 2016
    2 m

    Play Fair Announces Additional Attendee Experiences
    New details have been revealed for Play Fair, presented by Lego and Nickelodeon, which will make its debut at New York City’s Javits Center on Feb. 13 and 14.  Participating brands include Hasbro, Mattel, Marvel, Cartoon Network, Crayola, Bandai, Toys “R” Us, and Warner Bros. Hosted by the Toy Industry Association and LeftField Media, Play Fair will offer attendees interactive experiences with toys, characters, and personalities.
    January 28, 2016
    3 m

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The Toy Book - June 2025

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