Mattel and Disney Consumer Products have renewed their relationship for the Cars franchise and the upcoming Disney•Pixar film, Cars 3. The agreement gives Mattel continued worldwide rights to manufacture, market, and distribute toys and products based on the award-winning Cars franchise across multiple categories, including vehicles and play sets.
Since 2006, Mattel has shipped millions of Cars toys across a variety of categories, including more than 300 million Cars die-cast vehicles sold. Mattel’s creative collaboration with Disney•Pixar has also generated hundreds of unique Cars vehicle designs, celebrating the individual characters from the franchise.
Cars 3 is scheduled to hit theaters on June 22, 2017.
