Search Results for: stranger things

Play in the Upside Down With Stranger Things Monopoly

Stranger Things fans can keep on living in the Upside Down with Hasbro Gaming’s Monopoly Stranger Things Collector’s Edition game, even after they’ve finishing binging season three of the Netflix series. Fans of the Netflix series can first unbox the game from a retro package featuring artwork inspired by the show. The game is inspired by seasons one through three and features tokens, artwork, and themes that fans will recognize from the Upside Down and Hawkins, Indiana. To play, players race between the tunnels under Hawkins to buy as many properties as they can. Instead of the usual Monopoly houses and hotels, players can purchase forts...

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Mongoose Collaborates with Netflix for ‘Stranger Things’ Season 3 Bikes

The kids from Hawkins, Indiana will have some new rides when season three of the Netflix Original Series Stranger Things debuts on July 4. Mongoose, a brand of Dorel Industries Inc., collaborated with Netflix to create period-accurate bicycles for the series, including a character-specific model for Maxine ‘Max’ Mayfield (portrayed by actress Sadie Sink). Aside from appearing on screen, a replica of the bike will be available to purchase exclusively at Target beginning June 30. To create the bikes for the series, the Mongoose team in Madison, Wisconsin sourced period-specific bike parts from local thrift stores and garage sales to...

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LEGO Enters the Upside Down with ‘Stranger Things’ Building Set

Following a series of rumors and leaks, The LEGO Group officially revealed its LEGO Stranger Things The Upside Down building set. Available now for LEGO VIP Members, and at retail June 1, The Upside Down is a 2,287-piece deluxe play set that comes packaged in 11 bags, allowing the real world and the Upside Down to be built at once for a shared building experience. Based on the Netflix original series, the Byers’ house includes eight Stranger Things minifigures — Eleven, Mike Wheeler, Lucas Sinclair, Dustin Henderson, Will Byers, Joyce Byers, Chief Jim Hopper, and the Demogorgon — each with...

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Schwinn Releases Its Second ‘Stranger Things’ Replica Bike

Taking on Demogorgons just got easier with Schwinn’s second Stranger Things-inspired character bike. Even if the world isn’t plagued by an invasion of aliens from the Upside Down, fans can ride in style on this special-edition BMX bike modeled after Lucas Sinclair’s bike in the first and second seasons of the Netflix original sci-fi series. Lucas’ bike has several show details, including a retro banana seat, Lucas’ camouflage bandana, and a headlight mounted to the handlebars, so fans can have their own epic adventures. The ultimate sci-fi bike of any fans’ dreams also features special Easter eggs, including a bar pad with an emblem of Lucas’ trusty...

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WowWee, LEGO, and Sesame Workshop Among Winners of 2020 Licensing International Excellence Awards

After careful consideration, a panel of judges comprised of 152 executives from around the world evaluated more than 600 entries from companies in 22 countries to determine the nominees for the 2020 Licensing International Excellence Awards. This week, the winners were announced across 23 categories in a first-ever virtual event that was attended by nearly 1,000 industry execs. Hosted by Handcraft Vice President and stand-up comic Marshall Mizrahi, the event featured the annual Hall of Fame induction. This year, Martha Stewart joined the Hall of Fame in honor of her years of building her personal brand into a licensing...

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Rubie’s Costume Co. Files Chapter 11 Bankruptcy Amid COVID-19 Uncertainty

The uncertainty of the COVID-19 era continues to wreak havoc on companies of all sizes. New York-based Rubie’s Costume Company Inc. and certain of its affiliated companies have filed voluntary petitions under Chapter 11 of the U.S. Bankruptcy Code in the Eastern District of New York in Central Islip. The family-owned company hopes to facilitate financial restructuring under Chapter 11. Rubie’s is the world’s largest designer, manufacturer, and distributor of costume and related party accessories servicing more than 2,000 retail accounts. The company maintains licensing partnerships with major studios including Disney, Marvel, Lucasfilm, Warner Bros., and Nickelodeon for a wide...

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2020 International Licensing Awards Nominees Revealed

The world is changing, but the show must go on. Licensing International revealed the nominees for the 2020 International Licensing Awards, which honor excellence in the licensing industry. This year’s ballot includes 175 nominees in 23 categories representing some of the top brands, properties, personalities, and companies in the business. Winners will be revealed and honored alongside this year’s Rising Stars and Hall of Fame inductees during the award ceremony and gala celebration at Licensing Expo, which has been rescheduled to take place Aug. 11-13 at the Mandalay Bay Convention Center in Las Vegas. “This elite group of nominees is...

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State of the Industry Q&A 2020: Jada Toys

The Toy Book caught up with Amy Austin, director of licensing at Jada Toys, about integrating fandoms into its product offering and how securing the right license makes all the difference as a manufacturer. How do you integrate pop culture licenses into your product strategy? A strong focus on pop culture has been an objective for Jada Toys since our inception more than 20 years ago. We are proud to be the industry leader in the car culture segment. From Scarface, our first entertainment vehicle license, to 2021’s The Batman, our fans know and trust us to create and provide an...

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