'A Toy Store Near You' Trailer Arrives with a Look at Independent Retail in the COVID-19 Era

Last month, the Toy Book reported on exclusive details about A Toy Store Near You, the new docuseries from producer Brian Volk-Weiss and the team behind Netflix’s The Toys That Made Us and The Movies That Made Us.

Now, the first trailer has arrived, showing a revealing look at how independent toy stores and collectibles retailers in America and other countries around the world are dealing with the effects of the coronavirus and the spread of the COVID-19 pandemic on their businesses.

A Toy Store Near You will have a cross-platform debut on May 29 via Amazon Prime, YouTube, and other content destinations. The Nacelle Co. says that “new episodes will be released as they are ready in a release pattern designed to prioritize speed over designated seasons.”

“When I heard that my two local toy stores were closing due to the quarantine, I knew we had to do something to raise money and awareness for the stores all over the world that are struggling,” Volk-Weiss says. “Hopefully we can be of some help.”

The majority of the proceeds from the series will be used to benefit each of the stores that are featured.

Promotional support for the series is being provided by eBay, TriBeCa Film Festival, Death Wish Coffee, and Super 7.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

‘A Toy Store Near You’ Trailer Arrives with a Look at Independent Retail in the COVID-19 Era

About the author

James Zahn