Super7 San Francisco

More than 40 independent toy stores will be featured in  A Toy Store Near You, the new docuseries from The Nacelle Company.

Launching in mid-April, the series from producer Brian Volk-Weiss and the team behind Netflix’s The Toys That Made Us and The Movies That Made Us will put the spotlight on stores in America and other locations around the world as they evolve to deal with the effects of the coronavirus and the spread of COVID-19 on their businesses. Toymaker Super7 — which also operates storefronts in San Francisco and San Diego — has joined the production as a promotional sponsor for the series.

A Toy Store Near You will debut one or two episodes each week across Amazon Prime Video, YouTube, and Vimeo, with each delving into the history, selection, and the people that make each store unique. The majority of the proceeds from the series will directly benefit each store that is featured, most of which have been forced to close completely or are operating under modified circumstances due to mandatory stay-at-home orders that stifle all but essential retail.

“At Super7’s core, we are collectors making the kinds of toys we always wanted. In that spirit, when we opened the first Super7 store in 2003, it was about building the kind of toys tore we wanted to shop at,” says Brian Flynn, founder of Super7. “Over the years, anytime we travel to a new town, one of the first destinations is always the local toy store, to not only look for toys, but to meet the collectors and people running the actual stores. To have a docuseries focusing on these amazing personalities and places in this time of uncertainty for many of these shops is an amazing gift from the people of Nacelle. We could not be more excited to help support this effort in every way possible.”

“All of us at Nacelle have collected toys (if not dozens of them) from Super7 over the years and we’re ecstatic that they’ve come on board to join our exciting new project,” says Brian Volk-Weiss, CEO of The Nacelle Company.

Toy stores featured in the first season include:

A Toy Store Near You will debut with an episode focused on Billy Galaxy, a vintage toy store that has been open in Portland, Oregon since 1995. Volk-Weiss says that the series will expand its distribution to additional platforms following its premiere.

For more on Volk-Weiss’ passion for toys, check out Making The Toys That Made Us from our sister publication, the Pop Insider.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.