It’s no secret that social media plays a massive role in toy and family purchase decisions. Influencers and content creators are key to the success of a strong marketing strategy. Adventure Media & Events — publisher of The Toy Book, The Toy Insider, and The Pop Insider — has long recognized the power and importance of influencers, bringing content creators and brands together for more than 13 years at its premiere events including The Toy Insider’s Sweet Suite and Holiday of Play.
Now, the company is looking to further relationships between family brands and influencers with its latest initiative, FUNfluential, a brand-new software that allows companies to find, manage, and track their influencer campaigns with more ease than ever before.
This revolutionary software is specifically designed for the baby, toy, game, and family industries. It boasts an easy-to-use interface, it’s incredibly affordable, and it takes the immense legwork out of creating influencer campaigns, leading to reduced staff time and increased profitability.
FUNfluential connects creators who love play with brands that build joyful products.
Launching this summer, FUNfluential is a passion project between the toy experts at Adventure Media & Events and toy industry veteran, Deborah Stallings Stumm.
“As a former toy company sales & marketing executive, I experienced first-hand the difficulty finding toy-specific influencers, managing campaigns, and tracking ROI,” says Deborah Stallings Stumm, Co-Founder of FUNfluential. “FUNfluential is the first creator campaign software built specifically for our industry. With my background in toys, software development, and experience as a family influencer, I am uniquely positioned to bring this much-needed tool to life.”
“Adventure Media is known as the toy industry authority and FUNfluential is the ideal complement to our portfolio of offerings for companies eager to maximize their marketing impact, “says Jackie Breyer, Vice President & Group Publisher of Adventure Media & Events. “We pride ourselves on relationships with the most impactful influencers and toy manufacturers, and bringing these two parties together will achieve maximum benefits for both groups.”
For Influencers:
Influencers who would like to become FUNfluencers are encouraged to follow @funfluential on Instagram and reach out to hello@funfluential.com. There is no cost for qualified influencers to join.
For Manufacturers or Agencies:
Toy manufacturers or agencies interested in learning more about FUNfluential or experiencing a live demonstration can contact:
- Jackie Breyer (jbreyer@adventurepub.com)
- James Devin (jdevin@adventurepub.com)
- Stephanie Infantino (sinfantino@adventurepub.com)
FUNfluential is the FUNctional way to inspire play!
Ready to get social with FUNfluential? Connect with the team on Instagram, TikTok, and LinkedIn.
