The Toy Book | 2025 Toy of the Year (TOTY) Awards Issue

The Toy Book’s 2025 TOTY Awards Special!

This commemorative special issue celebrates the finalists vying for a win in The Toy Foundation’s 2025 Toy of the Year (TOTY) Awards. Alongside ballot pages for each of the 16 categories, this issue features insights from The Toy Association, The Toy Foundation, Women in Toys, Licensing & Entertainment, and more.
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What’s New

Digitoonz Media & Entertainment Spain, Morgana Studios Join Forces for ‘YugiBao’

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Surge Brands Is Global Licensing Agent for Crazy Aaron’s

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Toy Business Forum Unveils New Concepts to Celebrate 20th Anniversary at Spielwarenmesse

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The Toy Association Shares Tips for Toy Safety Awareness Month

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Retail Nostalgia: KB Toys is Back in Action as Firefly Brand Management Leads Licensing Efforts

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The LEGO Group Partners with UNICEF for Digital Gaming Resources

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Golden Sales Joins Enchanted Moments to Spark West Coast Growth

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Ethical Supply Chain Program Partners with The Toy Association for Pilot Program

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‘La Liebre’ Races into First Place for Hot Wheels Global Legends Tour Title

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Exclusive

From the Editor: Racing Into Awards Season

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Hasbro Launches AI-Powered Game Finder

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Build, Battle, Repeat: LEGO Reimagines ‘Horizon Adventures’ in Brick Form

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