The Toy Book — January 2025

The Toy Book’s 2025 International Innovation Issue is Here!

The Toy Book’s 40th volume concludes as we spin the globe for a look at the latest trends, innovations, and updates from around the world.
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What’s New

Call to Action: The Toy Industry Responds to LA Wildfires [UPDATED]

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Scalextric Zooms Into 2025 with New Slot Car Race Sets

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The Future of Fantasy: Wild River Games and Schleich to Launch Eldrador Creatures Video Game

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All Aboard For Hornby’s 200th Anniversary Line

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Roll Out Again: ‘Transformers One: New Adventures’ Debuts

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Bad Egg Co, Toikido Partner with The Business Hub Group

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Carlin West Agency Takes Momiji Global with New Licensing Deal

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Snap Circuits’ Latest Innovation: A STEM-Focused Spy Kit

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Nintendo Unveils Highly Anticipated Switch 2

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Mattel Introduces 2-in-1 Fashion Experiences to its American Girl Doll Brand

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Soft and Sustainable: Teddy Mountain LLC Launches Eco Plush Line 

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Addo Play and Spin Master Construct New Deal with Meccano

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