Amazon Unveils 2020 Toys We Love Hot Holiday Toy list

Source: Amazon

The retail industry is placing increased focus on encouraging families to shop early and avoid crowds this holiday season due to the COVID-19 pandemic. While big-box stores such as Walmart and Target have seen massive growth in e-commerce this year, Amazon remains the top player in that space and is making moves to get parents’ attention ahead of the holidays with the release of its annual hot toys list.

This year, the Amazon Toys We Love list includes more than 100 top toy picks as chosen by the Amazon staff.

“With many families spending more time at home, our list features great ways to learn, play and stay entertained this season,” says Anne Carrihill, category leader of toys and games for Amazon. “Customers can discover innovative and educational toys, creativity-fostering arts and crafts, everyday classics, out-of-the-ordinary family games, and more.”

Amazon Toys We Love Top 25

See the full list here.

On Sept. 23, our sister publication the Toy Insider will reveal the hottest toys of the year in its 15th annual Holiday Gift Guide. Stay tuned!

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.