The retail industry is placing increased focus on encouraging families to shop early and avoid crowds this holiday season due to the COVID-19 pandemic. While big-box stores such as Walmart and Target have seen massive growth in e-commerce this year, Amazon remains the top player in that space and is making moves to get parents’ attention ahead of the holidays with the release of its annual hot toys list.
This year, the Amazon Toys We Love list includes more than 100 top toy picks as chosen by the Amazon staff.
“With many families spending more time at home, our list features great ways to learn, play and stay entertained this season,” says Anne Carrihill, category leader of toys and games for Amazon. “Customers can discover innovative and educational toys, creativity-fostering arts and crafts, everyday classics, out-of-the-ordinary family games, and more.”
Amazon Toys We Love Top 25
- LEGO Star Wars: The Mandalorian The Razor Crest (LEGO Group)
- 2020 Holiday Barbie Doll (Mattel)
- National Geographic Earth Science Kit (Blue Marble)
- Beyblade Burst Rise Hypersphere Vortex Climb Battle Set (Hasbro)
- Crayola Light Up Tracing Pad with Eye-Soft Technology (Crayola)
- LEGO Super Mario Adventures with Mario Starter Course (LEGO Group)
- Drone Home (PlayMonster)
- Present Pets (Spin Master)
- Marvel Villainous: Infinite Power Strategy Board Game (Ravensburger)
- L.O.L. Surprise! Present Surprise Doll with 8 Surprises (MGA Entertainment)
- PJ Masks Transforming 2 in 1 Mobile HQ (Just Play)
- Osmo – Little Genius Starter Kit for iPad (Osmo)
- Hot Wheels Sky Crash Tower Track Set (Mattel)
- Blue’s Clues & You! Bath Time Blue Plush (Just Play) – Amazon Exclusive
- Star Wars The Mandalorian The Child 500-Piece Jigsaw Puzzle (Buffalo Games)
- Radio Flyer Little Red Roadster (Radio Flyer) – Amazon Exclusive
- Monster Jam Megalodon Storm All-Terrain Remote Control Monster Truck (Spin Master)
- LEGO Creator Expert Gingerbread House (LEGO Group)
- Play-Doh Kitchen Creations Candy Delight Playset (Hasbro)
- Disney Junior Mickey Mouse Outdoor and Explore Camper (Just Play) – Amazon Exclusive
- Bluey Family Home Playset (Moose Toys)
- KidKraft Amazon Alexa 2-in-1 Kitchen & Market (KidKraft)
- Disney Princess Deluxe Necklace Activity Set (Tara Toys) – Amazon Exclusive
- Cutetitos Fruititos (Basic Fun!)
- Melissa & Doug Scoop and Serve Ice Cream Counter (Melissa & Doug)
See the full list here.
On Sept. 23, our sister publication the Toy Insider will reveal the hottest toys of the year in its 15th annual Holiday Gift Guide. Stay tuned!