Asmodee Korea’s Kevin Kichan Kim | Source: Asmodee

Following the growth of its brands including Catan, Spot It, Splendor, and Dixit across Korea, Asmodee opened a new office dedicated to serving the South Korean market.

Asmodee Korea Ltd is led by board game industry veteran Kevin Kichan Kim and marks a significant milestone in the company’s expansion in Asia.

“The Korean market has been growing remarkably in the last 10 years, and we’re very excited to introduce even more fantastic game experiences to fans in the region,” Kim says. “A dedicated team on the ground will reinforce Asmodee’s leading market position and allow us to quickly scale our presence in the country through localization of distribution of the entire Asmodee catalog.”

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The Korean toy market is worth an estimated $1.21 billion.

Kim previously held positions at Korea Boardgames, Happy Baboab, and Mandoo Games.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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