American Specialty Toy Retailing Association (ASTRA) members who attend the Spielwarenmesse international toy fair in Nuremberg, Germany will have access to special discounts and an exclusive tour. The 70th anniversary edition of the show will feature more than 2,900 toy, hobby, and leisure manufacturers from around the world. More than 71,000 toy buyers and exhibitors from more than 125 countries will attend the event from Jan. 30 to Feb. 3.

“Spielwarenmesse has always been a place for retailers to find great products that help differentiate independent stores from the competition—and also for ASTRA to find new exhibitors with fresh products to bring to ASTRA’s Marketplace & Academy,” says Kimberly Mosley, president of ASTRA. “This year we are thrilled that ASTRA has a more formal partnership with our friends at Spielwarenmesse, which lets us offer discounted admission to our members and a special ASTRA-only tour of the city. As always, we will organize the ASTRA contingent so we can share not-to-be-missed products and information.”

Members can find general information and may purchase entrance tickets with the ASTRA member discount here.