American Specialty Toy Retailing Association (ASTRA) members who attend the Spielwarenmesse international toy fair in Nuremberg, Germany will have access to special discounts and an exclusive tour. The 70th anniversary edition of the show will feature more than 2,900 toy, hobby, and leisure manufacturers from around the world. More than 71,000 toy buyers and exhibitors from more than 125 countries will attend the event from Jan. 30 to Feb. 3.

“Spielwarenmesse has always been a place for retailers to find great products that help differentiate independent stores from the competition—and also for ASTRA to find new exhibitors with fresh products to bring to ASTRA’s Marketplace & Academy,” says Kimberly Mosley, president of ASTRA. “This year we are thrilled that ASTRA has a more formal partnership with our friends at Spielwarenmesse, which lets us offer discounted admission to our members and a special ASTRA-only tour of the city. As always, we will organize the ASTRA contingent so we can share not-to-be-missed products and information.”

Members can find general information and may purchase entrance tickets with the ASTRA member discount here.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.