ASTRA Reveals Leadership Shakeup; Appoints Sue Warfield as Interim President

ASTRA Interim President Sue Warfield

The American Specialty Toy Retailing Association (ASTRA) revealed an immediate change in leadership.

Effective today, Sue Warfield is taking the helm as interim president of ASTRA. In a statement issued by the trade organization, ASTRA simply said that Kim Mosley, previous president, “is no longer employed by the association.”

Warfield, a 30-year toy industry vet, most recently served as director of member relations at ASTRA. During her career, she has been a sales representative and a toy store owner.

“I am grateful for Sue’s leadership at this time,” says Amy Saldanha, chair of the ASTRA Board. “Her expertise, relationships, and knowledge of our industry is unparalleled and will serve ASTRA well in the coming year.”

Additionally, ASTRA says that it has “full confidence in Sue’s ability to help the association navigate the holiday selling season during the pandemic.”

A search for a permanent president will begin in the spring.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.