AtGames Levels Up with ChizComm as Agency of Record

Ahead of the Electronic Entertainment Expo (E3), AtGames Interactive unveiled its Legends Ultimate in-home arcade cabinet at Licensing Expo in Las Vegas this month. First announced last year, the machine will include 350 retro video games from a variety of licensees with the option to add more via DLC. Now, the company has officially leveled-up for its proper launch, appointing ChizComm as its agency of record for digital media strategy, PR, events, social media, and creative services.

“What AtGames is bringing to the table will change the game forever,” says Harold Chizick, founder and CEO, ChizComm. “This partnership marks a benchmark in the retro gaming space by bridging what you know and love about traditional arcades with the innovation and connectivity of today’s streaming and cloud gaming technologies.”

“We knew right away that ChizComm was the perfect fit for our team and our needs,” says Dr. Ping-Kang Hsiung, CEO of AtGames. “We’ve seen how passionate they are with their work and involvement in the tech and gaming communities. 2019 is going to be one of our biggest years yet so we wanted to ensure we brought on a team that understood our brand and vision.”

ChizComm will work closely with the AtGames team to complement existing strategies while offering their full-service marketing mix to better enhance sales, consumer reach, and market positioning. Beyond the forthcoming Legends Ultimate machine, AtGames offers a full range of classic and retro games such as the Atari Flashbacks series and more.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.