Aurora World Donates Truckloads of Plush to Kids Wish Network

Source: Aurora World/The Toy Book

Aurora World is continuing its support of Kids Wish Network.

The maker of quality plush toys for kids and collectors is donating “truckloads of extraordinary plush toys” to Kids Wish programs that support kids with life-threatening conditions or those who are struggling with life-altering situations.

“Aurora World’s purpose from the start of our gift journey has always been to deliver Gifts of Smiles,” says Imtiaz Hasan, marketing manager, Aurora World. “We are dedicated to wholeheartedly reminding everyone that we are all in this together and that Aurora World is here to support you every step of the way to a brighter future. We believe that small acts of kindness could go a long way, and we encourage others who can do the same and spread compassion.”

Items donated by Aurora World will be used to support Kid Wish Network’s Project Toy Drop, Wish Kids gift boxes, and community and hospital gift banks.

“Generous and caring donors like Aurora help us brighten the days of so many deserving kids,” says Tam Lai, executive director at Kids Wish Network. “We are privileged to partner with Aurora World, knowing that the kids we support are getting some of the best top quality toys on the market.”

Companies wishing to join the support of Kids Wish Network programs can find full details at kidswishnetwork.org.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.