Author: Erika Graham

Licensing Deal For “Dorothy Of Oz”

Summertime Entertainment has signed a master toy licensing agreement with Bandai America Incorporated through its exclusive licensing agent, Travis James LLC, for the upcoming 3-D CGI animated musical feature Dorothy Of Oz. The line of Bandai toys will include dolls, play sets, plush, role play, trading cards, and more.  The toy line is set to launch in conjunction with the movie release in summer...

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Max & Ruby Partners With Fisher Price, Inc.

Nelvana Enterprises has announced that Fisher Price, Inc. will act as the master toy partner in the U.S. for the popular bunny duo Max & Ruby. Fisher Price has developed a full range of toys, including plush, play sets and bath toys, that will be available next spring with a full launch in fall 2012. The Max & Ruby books, from author and illustrator Rosemary Wells, have sold over three million copies, and Max & Ruby DVDs (Nickelodeon Home Entertainment) have sold nearly 2.4 million copies. The brand is a top-rated show on Nickelodeon and it is also going on tour as a stage show by KOBA Entertainment this...

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Hit Entertainment Names Licensees For New Barney Products

Barney is back with new licensees for products that will attract both young and old fans of the popular television show. Braha has obtained the license to create Barney plush puzzle mats while a Barney-inspired pillow will join the line of Pillow Pets from Ontel Products Corporation and CJ Products, LLC. Rasta Imposta is designing an adult Barney costume to complement the child’s costume they already produce. Yoostar is adding Barney & Friends to its library of content, allowing users to insert themselves into video footage from the show. Other apparel and accessories licensees include At Full Speed, Bio World, Classic Imports, Concept One and Planet...

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Moshi Monsters Toys Exclusively At Toys “R” Us

Mind Candy and Spin Master, Ltd have announced a partnership to expand the online gaming hit Moshi Monsters into a line of toys, to be carried exclusively at Toys “R” Us. The product offerings will include six plush Moshi Monsters characters, as well as 32 Moshling (monsters’ pets) minifigures, all available in late July. To integrate the toy experience with the online world, the toy design includes secret redeemable codes and special trial memberships. Future merchandising will include trading cards produced by Topps and books from Scholastic,...

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Mega Nabs Warcraft, Starcraft Licenses

Mega Brands and Blizzard Entertainment have announced a licensing partnership to create Warcraft– and Starcraft-themed construction sets that will be available next summer. The gaming hit World of Warcraft remains the most popular online multi-player, role-playing game in the world, while the second installment in the Starcraft series (Starcraft II: Wings of Liberty) is the fastest selling, real-time strategy game of all time. The first construction toy sets from this deal will be based on iconic locations, characters, and vehicles from the two...

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Family Guy Comic Series Launch

Family Guy, the largest-selling television show in America (nearly 25 million DVD units sold worldwide) will now keep its fans laughing between episodes with the U.S. launch of the Family Guy comic series. The comic series will feature all of the hit characters from the show with outrageous new story lines. Titan Comics will publish the series, and artwork will be provided by comic artists SL Gallant (G.I. Joe, Torchwood), and Anthony Williams (Judge Dredd, Superman, Batman). Family Guy comic No. 1 will be available on July 27 in specialty comic stories and on newsstands nationwide. Fans anticipating the arrival can follow @FamilyGuyComic on Twitter for the most updated...

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Hasbro Introduces New Construction Brand Kre-O

The new Kre-O brand, available next month, will offer 12 building sets featuring the popular Transformers characters, including Optimus Prime, Bumblebee, Megatron, and Autobot Jazz. The new construction line is unique in that it is compatible with other brick-based construction sets on the market. The Kre-O Transformers sets also feature two types of build for one product so that the user can construct a vehicle or a robot with the same set. The collectible robot Kre-O figures can bring new action and excitement to a young builder’s...

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Shane Acker to Lead Thomas the Tank Engine Film Adaptation

Thomas the Tank Engine will star in a live-action fantasy film adaptation of the popular children’s television series. Academy Award-nominated director Shane Acker (9), has signed on to lead a creative team consisting of Academy Award-winning Weta Workshop (Avatar, The Lord of the Rings trilogy) and Mattel’s entertainment properties design team. The goal of the new film is to make the Thomas characters and storyline more appealing to the entire family. Hit Entertainment, which owns the Thomas franchise, has also named Chris Viscardi and Will McRobb (Alvin and the Chipmunks) and Josh Klausner (Shrek the Third, Date Night) as the writers for the film. Julia Pistor (Charlotte’s Web, Lemony Snicket’s Series of Unfortunate Events) will serve as the...

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Disney to Continue Expanding Retail Presence and Products

Disney Consumer Products (DCP) is set to release new product developments in each of its properties within the next year. Disney Baby: Disney is investing in this property by creating a two-way dialogue with new moms on a digital platform, social media, product seeding and a loyalty program. The first Disney Baby concept store will open in fall 2012 at The Americana at Brand in Glendale, Calf. Disney-Pixar Cars and Toy Story: The Cars franchise has generated global retail sales of more than $10 billion. Cars 2 retail merchandise began to roll out globally in mid-May and DCP will continue to support the franchise with a wide assortment of products next year. Cars Toons will be previewed before Cars 2 in movie theaters and will also be in heavy circulation on Disney Channel. Summer 2012 will mark the opening of “Cars Land,” a 12-acre stretch of new interactive entertainment development at Disney’s California Adventure. Toy Story will also be developed as Toy Story Toon along with Cars. Mickey Mouse and Winnie The Pooh: One of Disney’s most popular characters, Mickey Mouse remains a top-selling franchise with projections set at $9 billion global retail sales for fiscal year 2011. Winnie The Pooh returns to the big screen in the U.S. next month with anticipated success due to positive sales from the European release earlier this year. The Winnie The Pooh:...

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Debit Swipe Fees to be Cut

According to the Associated Press, the Senate voted Wednesday to let the Federal Reserve cut fees that banks charge stores when purchases are made by using a debit card. Senators who did not support the proposal fell six votes short of the 60 that were needed to decline the price cut (a vote of 54-45). Currently, stores are charged 44 cents for every debit card that is swiped, which amounts to more than $16 million annually to banks and credit card companies. In the suggested revised plan, the Federal Reserve wants to limit charges to 12 cents for every debit card transaction. A final ruling on the issue must be made by July 21. Image:...

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