Author: Julia Fields

ZURU’s Dino-themed Toys Stampede Into Retail for the Holidays

ZURU unleashed three lines of dinosaur-themed toys that offer unique ways for kids to explore their creativity with unboxing, surprises, robo-technology, and more.  With the ZURU Smashers Dino Ice Age Surprise line, kids can discover new toys, creatures, and adventures through unboxing since its first launch in 2017. The extremely popular Dino Ice Age Surprise Epic Egg comes with one of 25 surprises that kids can then piece together to reveal different Ice Age creatures.  These surprise dinos also come in mini versions or an 8-pack for an even bigger unboxing. Kids can enjoy ongoing play with the Smashers...

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1970 Pontiac Trans Am Becomes the 2020 Hot Wheels Legends Tour Winner

The 2020 winner of Mattel’s third-annual Hot Wheels Legends Tour is a 1970 Pontiac Trans Am custom car, built by Riley Stair of Sacramento. It will be inducted into the Hot Wheels Garage of Legends and will join the Hot Wheels collection as a 1:64 scale die-cast toy. The Hot Wheels Legends Tour made 14 virtual stops throughout Europe, Latin America, Asia, and North America where contestants competed for a chance to see their custom car immortalized in the Hot Wheels mainline.  The winner was determined at the final stop, which was live-streamed from Jay Leno’s Garage and co-hosted...

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‘LEGO Masters’ Partners with MVP to Gift Veterans with LEGO Building Sets

FOX’s LEGO Masters hosted by Will Arnett, recently announced its partnership with the organization, Merging Vets and Players to bring LEGO building sets to veterans suffering with PTSD. Merging Vets and Players or MVP is a non-profit founded in 2015 by FOX Sports NFL insider Jay Glazer, and former Green Beret and Seattle Seahawk Nate Boyer aimed to unite veterans with a supportive community of professional athletes. Having to halt all in-person operations during the pandemic, MVP found another way to help veterans from home.  While veterans have been turning to LEGOs as a coping mechanism for PTSD, MVP...

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European Doll Brand, I’m A Girly, Comes to the U.S.

The European doll brand, I’m A Girly, has officially launched in the U.S. with a wide range of diverse dolls aimed to inspire kids’ creativity and style. I’m A Girly offers three distinct collections of dolls. I’m A Girly features five 18-inch dolls with interchangeable wigs, clothes, and accessories. The I’m A Wow line includes three 14-inch dolls with hair and clothing that changes color in the sunlight. Lastly, the I’m A Stylist doll heads with changeable wigs designed for kids to practice different hairstyles will launch in December.  The brand has a dedication to diversity and inclusivity with...

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Peacock Kids Unveils LEGO Trolls Music Video for ‘Just Sing’

Universal Brand Development and The LEGO Group just debuted the first-ever LEGO Trolls music video celebrating the recent release of DreamWorks Animation’s highly-anticipated sequel Trolls: World Tour. The music video, which lives on the Peacock Kids YouTube channel, features beloved characters from the film singing and dancing along to the epic final number “Just Sing.” The film features main characters Poppy and Branch as they try to save the various Troll tribes who each represent a different genre of music — funk, country, techno, classical, and pop — from the rock Trolls looking to take over.  Voice talent for...

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