Author: James Zahn

Warner Bros. Kicks Off Scooby-Doo 50th Anniversary Celebration

Warner Bros. Consumer Products (WBCP) will celebrate 50 years of Scooby-Doo with “50 Days of Scooby.” Launching July 26, the daily countdown will culminate with a party on the Warner Bros. Studio lot in Burbank on Friday, Sept. 13 — the 50th anniversary of the television premiere of Scooby-Doo, Where are You! The original series, which debuted in 1969, will also be released in an all-new box set: Scooby-Doo, Where are You!: The Complete Series Limited Edition 50th Anniversary Mystery Mansion. The 50 Days of Scooby activities and promotions will be centralized on a special Scooby-Doo microsite that will go live on...

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Hasbro Pulse Teams Up with Sesame Workshop for HasLab Cookie Monster Project

Following the successful launch of its first crowdfunding project through it’s HasLab platform last year, Hasbro is ready for round two. In partnership with Sesame Workshop, the new Hasbro Pulse HasLab project gives Sesame Street fans the opportunity to own a full-size, fully poseable replica of Cookie Monster. Created in celebration of Sesame Street’s 50th anniversary, the realistic Cookie Monster replica will go into production next year, provided the project reaches a minimum of 3,000 backers by Aug. 25. “The success of our first HasLab project in 2018 exceeded expectations, and we are excited to embark on a new...

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ZURU’s Bunch O Balloons Go 100% Recyclable with TerraCycle

Toy waste is a real issue, and this year more and more toymakers are thinking “green.” ZURU is the latest to join the fight in combating waste with the Bunch O Balloons Recycling Program, powered by a long-term strategic alliance with TerraCycle. Beginning Sept. 1, all ZURU Bunch O Balloons products sold in the U.S., Canada, the UK, Australia, and New Zealand will be fully recyclable. Customers will be able to recycle 100% of their used Bunch O Balloons plastics and packing — including balloon pieces and fast-fill stems — by shipping or dropping off at TerraCycle recycling stations. The companies...

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Buzz Bee Toys Unleashes Transformative Air Warriors Dart Blasters

The competitive world of foam dart blasters will soon have a couple of new entries when Buzz Bee Toys launches its Air Warriors Mutator and Air Warriors Agitator next month. Available at Target, the new blasters are the first from Buzz Bee Toys to offer “transformative” features that kids can alter both form and function without sacrificing power. The Air Warriors Agitator is a 3-foot blaster than includes a flip clip for additional ammo capacity. When players empty their first clip, they can flip it around for another 10 count dart clip. The detachable barrel doubles as a scope...

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Sesame Street Unveils New Collaborations for Summer

The 50th anniversary of Sesame Street continues with a new wave of product collaborations unveiled this morning by Sesame Workshop. The nonprofit organization behind Sesame Street debuted the new partnerships alongside a collection of Fun in the Sun videos on the Sesame Street YouTube channel, sponsored by Blue Lizard Australian Sunscreen. The videos feature kid-favorite characters such as Elmo, Cookie Monster, and Abby Cadabby as they model healthy summer habits by applying sunscreen, wearing protective clothing, and staying hydrated on hot days. Blue Lizard launched an exclusive line of Sesame Street-branded sunscreen products featuring color-changing Smart Bottle and Smart Cap tubes...

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Nintendo Switch Lite Is Nintendo’s New Handheld Gaming Device

The Nintendo legacy of handheld gaming continues on Sept. 20 with the launch of Nintendo Switch Lite — a new device designed specifically to play Nintendo Switch games in handheld mode. At launch, the system will be available in three different colors: yellow, gray, and turquoise. Then, beginning Nov. 8, a special Pokémon edition will hit the streets, with the Nintendo Switch Lite Zacian and Zamazenta Edition set to feature cyan and magenta buttons paired with illustrations of the two new Legendary Pokémon from the upcoming Pokémon Sword and Pokémon Shield games for Nintendo Switch. Like the Gameboy and Nintendo DS before it, the...

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Partners Group Acquires Schleich from Ardian

Following a six-month search for a buyer, Ardian will sell German toymaker Schleich to Partners Group. Following the close of the sale, Partners Group will become the third private equity firm to hold a majority stake in the company since 2014. Ardian, which purchased Schleich from HgCapital Group in 2014, put the company up for sale in January following several years of growth. Since 1935, Schleich has offered traditional toys, such as highly-detailed figurines and play sets. Based in Schwäbisch Gmünd, Schleich toys are sold in more than 50 countries globally. CEO Dirk Engehausen will remain in place with current management....

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Pinkfong, Round Room Launch ‘Baby Shark Live!’ Tour

Pinkfong and Round Room Live are launching the first North American tour for Baby Shark Live! The official announcement was made live on NBC’s TODAY, with Baby Shark and friends joining kids for dancing fun as the hype begins for the show’s first 35 dates, which will go on sale July 12. The viral song comes to life for the first time on Oct. 3 in Spartanburg, South Carolina, making stops in major markets including New York, Los Angeles, Dallas, and San Jose, with two performances scheduled for both Chicago and Boston. The fall tour leg wraps Sunday, Nov....

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Oddbods Mount Major Toy Launch at Walmart Mexico

One Animation is supporting its expansion of Oddbods in Latin America with a major toy launch at Walmart Mexico. Available across broadcast, VOD, and SVOD in the country, Oddbods‘ success in Mexico follows successes in other territories, including a pair of Emmy nominations. Walmart Mexico will stock 280 locations with a full range of plush, figures, vehicles, and play sets. In tandem with the product launch later this month, Turner will air Oddbods on-air marathons across Cartoon Network and Boomerang, paired with digital support on its Mexican website. “The Oddbods have been very well received on both our Cartoon...

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NHL, Up Studios Partner for ‘Super BOOMi Hockey Hero’

The National Hockey League (NHL) is looking to showcase hockey in China, and it’s going to do it through animation. Super BOOMi Hockey Hero is the first-ever CG-animated series to focus on hockey to show kids of all ages how to play like NHL superstars Connor McDavid, Johnny Gaudreau, Elias Pettersson, and more. BOOMi is the star of China-based Up Studios‘ Super BOOMi. BOOMi is the creation of animation director, Trevor Lai, a lifelong hockey fan. The character is a hit in China with more than 2.6 billion views online and top ratings on every major kids’ television network in the...

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