Author: James Zahn

Dr. Seuss Enterprises Teams Up with Sugar Creative for AR Reading Apps

Dr. Seuss Enterprises is getting into augmented reality (AR). The company commissioned Sugar Creative to produce AR apps based on popular titles from the Dr. Seuss library. Intended to “enhance the way children learn to read,” the app series will launch next spring with Dr. Seuss’s ABC: An Amazing Alphabet Book! for smartphones and tablets. “We’re thrilled to enter the AR space with such an interactive, enjoyable product that truly enhances how children learn,” says Susan Brandt, president of Dr. Seuss Enterprises LP. “This year, we’re embracing emerging technologies to shape how children, parents, and educators explore the world of Dr. Seuss...

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Chicago Toy & Game Week Honors 2019 TAGIE Award Winners

The annual Chicago Toy & Game Week took place last month, ushering in the holiday season with a week of industry meetings and seminars capped off with the consumer-focused Chicago Toy & Game Fair (ChiTAG). As part of the festivities, the Chicago Toy & Game Group revealed the winners of the 12th annual Toy and Game Innovation (TAGIE) Awards, recognizing top toy and game innovators from around the world. Hosted by Karri Bean, senior licensing manager, Disney Parks Experiences & Products, the event was attended by nearly 500 members of the toy and game industry. The TOTY Award-nominated Star Wars...

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SEGA, Arby’s Team Up for Sonic the Hedgehog Game On Kids Meals

Sonic the Hedgehog will race into theaters this February, but before that he’ll make a stop at Arby’s. SEGA of America partnered with Arby’s Restaurant Group to bring Sonic the Hedgehog collectible toys to the Game On Kids meal. Beginning Dec. 1, Arby’s will offer an assortment of eight disc toys including Sonic, Tails, Knuckles, Amy Rose, Dr. Eggman, Shadow, and more. “We love working with partners who get us, and Arby’s does,” says Ivo Gerscovich, chief brand officer, Sonic the Hedgehog and senior vice president at SEGA of America. “They’ve done a great job with the Game On...

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