Author: Xandra Harbet

Moose Toys, Nickelodeon Partner for Shopkins TV Spots

Moose Toys partnered with Nickelodeon’s creative service, Velocity, for five new Shopkins TV spots that take a different approach to toy marketing. The new spots launched last week and will continue into the holiday season. In each of the five spots, the viewer spends the first few seconds watching a traditional ad for lipstick, cookies, organic fruit, and basketball shoes, when a Shopkin takes the place of its real-life counterpart. The new concept empowers kids to change the narrative and take control of grown-up...

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Cartoon Network, Cryptozoic Entertainment Launch Rick and Morty: The Pickle Rick Game

Cryptozoic Entertainment and Cartoon Network Enterprises partnered for a limited release of Rick and Morty: The Pickle Rick Game, which will debut at San Diego Comic-Con. The initial launch will be followed by a full retail release in September. Cryptozoic will also introduce a limited quantity of the game available for purchase on its eStore during the summer. The one to two player tabletop game is based on the “Pickle Rick” episode of Adult Swim’s Rick and Morty. It includes Pickle Rick and Jaguar miniatures and a custom, collectible Pickle Rick game case that measures approximately 12.75 inches tall and...

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Iconkids & Youth’s Kids License Monitor Study Reports Licensing Surplus

According to the results of the Kids License Monitor, the average child in the UK owns merchandising products from 28 different licenses. Kids License Monitor is a study conducted online by the German market research company iconkids & youth where it collets information on 3,821 kids ages 4 to 12 in Germany, France, and the UK. The high number of licenses suggests that there is not—at least for the moment—one dominant license. Instead, kids enjoy different and new properties. It also suggests that merchandising products are go-to items for people who give presents to kids. The variety of properties...

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Amazon to Publish Holiday Toy Catalog

In the wake of Toys “R” Us closures, Amazon will reportedly publish a holiday toy catalog to corner the open market left by the former Toys “R” Us’ Big Toy Book catalog. Amazon will mail the catalogs to homes and will hand them out at Whole Foods Market, the grocery chain Amazon purchased last...

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Hasbro, United Colors of Benetton Partner for Fashion Line

Hasbro will launch a multi-year deal with global fashion retailer Benetton Group to bring apparel and accessories featuring Hasbro brands to consumers worldwide. The first items will launch later this year in United Colors of Benetton’s fall and winter line. The collections include My Little Pony and Transformers styles for infants and kids. Fashions inspired by other Hasbro brands will launch in Benetton’s spring and summer offerings for next year and following years. The Hasbro collection will be available for purchase online and in...

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WBIE, TT Games, LEGO, DC Entertainment Collaborate for LEGO DC Super-Villains Game

Warner Bros. Interactive Entertainment (WBIE), TT Games, the LEGO Group, and DC Entertainment partnered for the LEGO DC Super-Villains game. The collaboration marks the first time a LEGO game will give players the ability to create and play as their own DC super-villain throughout the game. In DC Super-Villains, the Justice League has disappeared, leaving earth’s protection to a newcomer group of heroes, the Justice Syndicate. DC super-villains discover the newest heroes may not be the heroes they claim to be. With each player’s completely customizable super-villain character in command, the team of misfit lawbreakers must join forces to discover and foil the evil plans the incognito...

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Jay@Play, Synchronicity Launch New Licensees for FlipaZoo, Boxy Girls

Synchronicity, the licensing agent for Jay@Play’s FlipaZoo toy brand, will introduce new licensees and international agents for the brand at Licensing Expo in Las Vegas next week. FlipaZoo licensees include Basic Fun! and Goodstuff for amusement park plush; Taste Beauty; Global One Accessories for bags, accessories, and headwear; Ethical Products for pet products; Jay Franco for bedding and home décor; and Mad Dog Concepts for pajamas and slippers. Additionally, HuntAR will launch a FlipaZoo augmented reality (AR) app that kids can scan branded product hangtags and packaging to bring the characters to life on their mobile devices. Licensing agents Lisle Licensing and Curiosity Japan signed on...

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TCG, Marvel Launch Branded Home Products Line

TCG will launch an assortment of Marvel-branded home décor products. The debut line-up of Marvel Megamats, Gelli Mats, and Tidy Town 2- in-1 storage units will bring the superheroes from the Marvel Universe into kids’ bedrooms and play spaces when they make their debut at retail starting this fall. TCG’s new Marvel collection will include a large double-sided foam Gelli Mat. Featuring licensed characters on one side and a complementary pattern on the other, the Gelli Mat wipes clean and rolls up for easy storage. The Marvel Megamat play mat will feature a play surface with a continuous play scene, so kids can create their...

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The NPD Group Reports 25 Percent of Kids’ Product Features a License

Licensed products captured one quarter of unit sales in the U.S. for kids ages 14 and under, according to fourth quarter 2017 findings from the U.S. Kids License Tracker, the latest service from The NPD Group. While present in kids’ lives, kids tend to change interests and age in and out of various licenses as they move through different life stages. At nearly 30 percent, kids ages 3 to 5 represented the largest age group for licensed sales. The industries that over-indexed in this age group were toys, games, puzzles, arts and crafts, health, and beauty. Paw Patrol captured the largest...

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WowWee, Penguin Random House Partner for Fingerlings Book Collection

WowWee partnered with two divisions of Penguin Random House for a global publishing program for Fingerlings. Penguin Young Readers and DK will create a library of narrative and non-fiction titles based on the property. The publishing series will be a mixture of formats, including handbooks and guides, activity books, sticker books, journals, picture books, and Mad Libs. The first three titles will debut this August, followed by an original story picture book. The deal was brokered by Striker Entertainment, the worldwide licensing agency for...

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