As part of the new Magic World Family Entertainment Center in Zhongshan, China, WildBrain launched its first permanent retail store, WildBrain Garden. The store highlights the brand’s franchises Teletubbies and In the Night Garden with a variety of collectibles, plush, accessories, and more.
WildBrain Garden was developed by the brand’s global licensing agency, WildBrain CPLG, in collaboration with Max-Matching Entertainment, an investor and operator of location-based experiences in China.
“WildBrain Garden brings globally loved storytelling to life through immersive, experiential retail, creating a meaningful new connection with families and fans in China. The launch of the first WildBrain Garden as part of Magic World in the Greater Bay Area marks an important milestone for Max-Matching Entertainments and the beginning of a broader vision to develop world-class, IP-driven destinations that connect global brands with local audiences across China,” says Freya Xin, General Manager, Max-Matching Entertainments.
To celebrate Teletubbies’ 30th anniversary and In the Night Garden’s 20th in 2027, WildBrain plans to open a second WildBrain Garden location in Beijing, China, next year. Learn more at wildbrain.com.
