Source: Mattel

Universal Pictures and Amblin Entertainment are celebrating the annual “Back to the Future Day” holiday with a massive lineup of new products that honor 35 years of the cinematic franchise.

Launched alongside a host of fan-created content and the new 4K Ultra HD release of Back to the Future: The Ultimate Trilogy, the new product assortment includes toys and collectibles from licensees including Playmobil, Mattel, Hasbro, Funko, Jada Toys, Super7, NECA, and others. The promotion is anchored with a dedicated Amazon storefront with exclusive products spread across retail partners including Walmart, Target, and more.

“Very few franchises in Hollywood history have shown the kind of staying power of Back to the Future,” says Bob Gale, co-writer, co-producer, and co-creator of the trilogy. “To be celebrating 35 years of this iconic film series— through incredible product collections and fan-created content from around the world — is truly a testament to the heart of the film itself. Yes, it’s a sci-fi adventure, but it’s also about family and the fans’ emotional connection to the characters – which is something everyone can relate to, no matter what generation or time-traveling decade you’re from.”

Some highlights of the new toys and collectibles being offered can be viewed below.

Source: Super7

Amazon

Amazon’s dedicated Back to the Future storefront, includes exclusive products that will be on-sale beginning at 12 p.m. ET today while supplies last. Consumers can check out using smile.amazon.com/backtothefuture and select the “Michael J. Fox Foundation for Parkinson’s Research” as their charity choice to benefit Fox’s organization. Exclusive items are limit one per customer.

  • Mattel: Hot Wheels 1:64-scale Back to the Future DeLorean Time Machine; Back to the Future Hoverboard set (Exclusive)
  • Loungefly: Back to the Future 4-Pin set; Backpack; and DeLorean moveable pin (Exclusive)
  • Jada Toys: 1:32-scale Back to the Future DeLorean Time Machine in special packaging (Exclusive)
  • Super 7: Back to the Future II Griff Tannen Alternate Card Back Exclusive ReAction Figure (Exclusive)
  • Factory Entertainment: Back to the Future II Pitbull Bottle Opener; Keychain + Pin Set
  • Playmobil Back to the Future Advent Calendar
Source: Funko

Walmart

  • Funko Boxed Tee + POP! Figure: Back to the Future – Marty McFly with Hoverboard (In-store exclusive)
  • Funko Boxed Tee: Back to the Future – Doc Brown Comic (Exclusive)
  • Funko POP! & Buddy: Back to the Future Doc with Einstein (Exclusive)
  • Funko Back to the Future Enamel Pin Set; Lunch Box; and Mini Backpack (Exclusive)
Source: Ravensburger

Target

  • Ravensburger Back to the Future: Dice Through Time game (Exclusive)
  • Funko Back to the Future 35th Anniversary Lunch Box (In-store exclusive)
  • NECA Back to the Future Ultimate Tales from Space Marty action figure (Exclusive)
  • NECA Life-Size Plush Hoverboard (Exclusive)
  • NECA RC DeLorean Time Machine (Exclusive)
  • Cardinal Blockbuster Back to the Future II Puzzle (Exclusive)
Autobot Gigawatt | Source: Hasbro/The Toy Book

Additional New Products

  • Funko Pop! Blitz mobile game: Starting Nov. 11, Back to the Future will be featured as the special in-game event of the week, and players will be able to collect their favorite Back to the Future characters, such as Marty McFly and Doc Brown.
  • Hasbro Transformers x Back to the Future Gigawatt Action Figure + IDW comic book series
  • Scalextric Back to the Future DeLorean Time Machine slot car
  • Funkoverse: Back to the Future game and Back to the Future: Back in Time game
  • Hallmark Back to the Future Marty McFly Ornament with Sound and DeLorean Time Machine

For more on the 35th anniversary of Back to the Future, check out this feature from the February 2020 issue of the Toy Book!

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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