Global Merchandising Services has tapped a new roster of international licensing agents for Skibidi Toilet, the viral sensation from Invisible Narratives, boasting more than 46 million YouTube subscribers. The move expands the franchise’s reach worldwide, bringing more consumer products to fans across markets.
The YouTube series — already a cultural juggernaut with 110 million subscribers and 36 billion views — continues to build momentum. The new partners span the globe, including KOPA (Colombia, Ecuador, Peru), IMC (Argentina, Uruguay, Paraguay, Bolivia, Chile), WP Brands (Australia, New Zealand), Prism (India, Bangladesh), GAIA (Japan), Vigevano (South Korea), Mpower Brands (Benelux), MDL (Italy), and DeA Planeta (Iberia, France, CEE).
“Skibidi Toilet started on the global stage, and part of our mission with the series has been to take it beyond the screen and into the everyday lives of fans,” says Adam Goodman, founder and CEO of Invisible Narratives. “With this strong roster of agents behind us, we’re making sure that happens for audiences worldwide.”
“Skibidi Toilet is a truly global, multi-platform phenomenon with one of the most passionate and engaged fan communities we’ve ever encountered,” comments Lisa Streff, Senior Vice President of Licensing & Brand Development, North America, at Global Merchandising Services. “Bringing on this exceptional roster of international licensing agents represents a major milestone in our global expansion and ensures fans everywhere can experience Skibidi products in new and exciting ways.”
The franchise’s consumer product program already includes Bonkers Toys (master toy partner), Scholastic (publishing), Funko (collectibles), NECA/Rubies (Halloween costumes), Isaac Morris (apparel), and dozens of partners spanning apparel, accessories, bedding, games, and collectibles across North America and EMEA.
Since its February 2023 debut, Skibidi Toilet has grown into one of the fastest-expanding entertainment properties worldwide. Its licensed products and gaming collaborations are among the top performers in their categories. This fall, the franchise launches a weekly content rollout featuring new episodes, bonus content, and expanded storytelling.
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