After shattering exhibitor and attendance records last year, Brand Licensing Europe (BLE) is returning to ExCel London this October for what is shaping up to be its biggest year yet.
Visitor registration opens today, inviting retailers, licensees, and manufacturers across the global licensing industry to take part in Europe’s licensing and brand extension event. Exhibitor numbers have already reached record highs, up 16% from 2025, with categories spanning toys, sports, food and beverage, art and entertainment, lifestyle, and more.
The exhibitor lineup features first-time appearances from Tate Modern, National Trust for Scotland, René Magritte, ATP Tour, Del Monte Europe, Market Plush, Polyflame Europe, and Red Robin Design. Meanwhile, returning exhibitors include Hasbro, SEGA, Sanrio, IMG, The LEGO Group, Paramount, Mattel, Netflix, the Natural History Museum, the Van Gogh Museum, The Pokémon Company International, Warner Bros. Discovery, Manchester City FC, Crunchyroll, and many more.
“This growth is more than just numbers — it represents the diversity, innovation, and newness entering the licensing industry,” says Ella Haynes, Event Director of BLE. “With 222 exhibitors already confirmed, including first-time participants like Tate Modern, ATP Tour, Navigare, and Del Monte Europe, BLE 2026 will showcase a broader range of sectors, territories, and creative opportunities… BLE attendees can expect to discover fresh ideas, forge new partnerships, and explore untapped markets.”
BLE will take place Oct. 6-8 at Excel London. Registration is free for anyone working in the global licensing industry up until Oct. 5. For more information and to secure a pass, visit brandlicensing.eu.
