Build-A-Bear Workshop CEO Sharon Price John presented at the ICR Conference in Orlando, Florida, earlier today, where she announced that the company would soon start carrying dolls that resemble the popular Baby Yoda character from The Mandalorian, according to Business Insider.
“We will be one of the first companies to be able to provide the new digital and internet phenomenon — who is actually trending higher than all the presidential candidates combined — if any of you have seen The Mandalorian,” Price John said during the conference. “We now will have the Child, also known as Baby Yoda.”
Conference attendees got a sneak peek at the Child plush toy, expected to debut in stores this spring.
Build a Bear Baby Yoda will be coming in the next few months
— Acing Entertainment (@U_S_Ace) January 14, 2020