Magic Mixies Magic Cauldron | Source: Moose Toys

Well, that didn’t take long.

A little more than a week after Moose Toys revealed plans to conjure up some fast-tracked licensing business for its smash hit Magic Mixies brand, Bulldog Licensing has taken the reins to build a program across the UK. Since its launch last month, Magic Mixies is the third best-selling product in the Moose UK portfolio and the Magic Mixies Magic Cauldron scored a spot on Hamleys’ top toy list.

“It’s been a while since we’ve seen a real must-have Christmas toy of this altitude, says Vicky Miller, licensing director at Bulldog Licensing. “Moose Toys has created a winning product and everyone who sees it is falling in love with it and immediately snapping it up. Magic Mixies has become an immediate household name and we are raring to go to launch the consumer products campaign for this wonderful toy, with a wealth of opportunities ready to be discussed at BLE with potential partners.”

Bulldog will begin seeking licensing partners during Brand Licensing Europe from Nov. 17-19, 2021.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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