Magic Mixies Magic Cauldron | Source: Moose Toys

Well, that didn’t take long.

A little more than a week after Moose Toys revealed plans to conjure up some fast-tracked licensing business for its smash hit Magic Mixies brand, Bulldog Licensing has taken the reins to build a program across the UK. Since its launch last month, Magic Mixies is the third best-selling product in the Moose UK portfolio and the Magic Mixies Magic Cauldron scored a spot on Hamleys’ top toy list.

“It’s been a while since we’ve seen a real must-have Christmas toy of this altitude, says Vicky Miller, licensing director at Bulldog Licensing. “Moose Toys has created a winning product and everyone who sees it is falling in love with it and immediately snapping it up. Magic Mixies has become an immediate household name and we are raring to go to launch the consumer products campaign for this wonderful toy, with a wealth of opportunities ready to be discussed at BLE with potential partners.”

Bulldog will begin seeking licensing partners during Brand Licensing Europe from Nov. 17-19, 2021.