Cloudco Entertainment, owner of the Care Bears brand, is expanding its presence in Poland through a series of new multi-retailer and multi-category launches. In partnership with local agent DeAPlaneta Kids & Family, the brand is rolling out new offerings at major Polish retailers and entering new product categories.
“Poland continues to be one of our strongest markets globally, so we’re excited to expand our offering with new retail and category partners this year,” says Katie Wilkinson, Senior Licensing Manager, EMEA at Cloudco Entertainment. “The passion we see from Polish fans for the Care Bears’ timeless values of love, kindness, and emotional connection inspires us to keep finding fresh, meaningful ways to connect with them.”
Retailers, including SMYK, Pepco, and Biedronka, are introducing Care Bears products in apparel, plush, and collectibles. Additional launches span categories such as Eurotrade’s back-to-school supplies, Kondor’s footwear, and Bio Cool’s cryogenic ice cream dots. Development is also underway in publishing, party, outdoor, and food and beverage.
Highlights include:
- SMYK: Multi-category collections including apparel, plush, and collaborations with Barbie and Polly Pocket, supported by in-store and digital promotions.
- Pepco: Valentine’s Day-themed apparel and hosiery launched EU-wide, with strong placement in Poland.
- Biedronka: Ongoing drops and influencer-led campaigns following a sold-out collection in November 2024.
- Simba Toys: Continued plush expansion following the spring launch of its EMEA-wide Care Bears range.
- Eurotrade: Launching stationery and school supplies for the back-to-school season.
- Kondor: Releasing new Care Bears-themed footwear.
- Bio Cool: Introducing Care Bears cryogenic ice cream in flavors like bubble gum and berry.
The brand’s apparel segment continues to thrive, with contributions from E Plus M, Fashion UK, and Carbotex, alongside body care products from Celther.
For more information, visit cloudcoentertainment.com.
