Source: Carrera Revell of Americas/The Toy Book

A pair of industry giants in the realm of slot car racing, R/C cars, and true-to-life model kits have formally joined forces.

Following 19 months of negotiations involving the companies’ home offices in Germany and Austria, Carrera of America and Revell have merged their operations to become Carrera Revell of Americas Inc. Carrera’s Frank Tiessen and Revell’s Lou Aguilera will serve as co-presidents leading an expanded operation that will now include Latin America in addition to the U.S. and Canada.

“We quickly recognized that there are synergies between the Revell and Carrera brands,” Tiessen says. “Both companies have long histories with strong, enthusiastic fan bases — so while we didn’t want to alter the end product, we are excited to offer a better, more streamlined operation for our business partners and expand our operations into Latin America. With slot cars and realistic models, we have something for every age group — children to adults — and this partnership will allow us to now bring those to more people around the world.”

Related: Backstory: UNO Racing — A High Octane Chapter for UNO and International Games

As of this month, Carrera Revell of Americas is operating out of a combined warehouse in Atlanta. The streamlined business and combined team allow retailers to more easily reach minimum shipment levels by ordering slot cars and model kits in a single order.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.