In this week’s episode of the “Power Kid Podcast,” host Phil Albritton of Power Kid Design welcomes Cassidy Smith, president of the Uniche Collective to the show.
For 18 years, Smith — an incoming member of the American Specialty Toy Retailing Association (ASTRA) board of directors — served as vice president of sales and marketing at Hape International. Now, as president of its new specialty division, the Uniche Collective, Smith and his team scour the globe to find and develop products exclusively for savvy specialty customers.
On the show, Albritton and Smith discuss the origins of the ever-present doctor’s office staple: the beaded maze. From there, the duo discusses the nuances of developing products for the specialty market and how Uniche Collective brands, including Trido, Korko, Kruselings, Senger, Fair & Green, and Jaq Jaq Bird fit into the equation.
The “Power Kid Podcast” is presented by The Toy Book Podcasts by Adventure Media and Events. The long-running series presents in-depth interviews and conversations with some of the biggest names and rising stars in the toy, game, and family entertainment industries. The Toy Book Podcasts are available through all of your favorite streaming services, including Anchor, Spotify, Apple Podcasts, Google Podcasts, and more. They’re also now available on Amazon Podcasts.
Adventure Media and Events (AM&E) is the publisher of the Toy Book, the Toy Insider, and the Pop Insider. Composed of an editorial team with more than 125 years of combined experience in the toy and entertainment industries, AM&E publications provide consumers, press, and trade audiences with the latest news and updates on all things play and pop culture.
