Charisma Acquires Adora Doll

Adora Doll

Charisma Brands, LLC, has acquired Adora Doll, a global manufacturer and marketer of heirloom-quality dolls founded by David Lin and Frank Ren. Adora is a well recognized brand and is known for its baby dolls. Adora’s dolls are distributed worldwide including the United States, Europe, South America, and Russia and can be found in more than 1,500 retail outlets including toy, gift, department, and collectible stores.

Charisma is already shipping 2009 Adora product to customers and will introduce 2010 Adora designs at Idex and Toy Fair trade shows beginning in January. Adora’s customer service and sales administrator, Sandy Fawzi, will join the Charisma team and will continue in her role.

Adora joins other collectible Charisma brands Marie Osmond, Paradise Galleries, Kewpie, and Penny Brite.

About the author

Jackie Breyer

Jackie Breyer

Jackie Breyer is the vice president of Adventure Media & Events, and group publisher of The Toy Book, The Toy Insider, and The Pop Insider. She has been reporting on retail and toy industry trends for more than 20 years. Jackie has been featured in the Netflix series The Toys That Made Us, The History Channel’s The Toys That Built America, and Nat Geo’s The ’80s Top 10: Toys, as well as The TODAY show, CNBC's Power Lunch, NBC News, CNN, MSNBC, Yahoo Finance, Cheddar, and more. Jackie is the 2012 recipient of the Wonder Woman in Toys, Licensing & Entertainment Award in the field of Journalism & Social Media. A true ’80s kid, Jackie is a fan of Back to the Future, Ghostbusters, Super Mario, Care Bears, My Little Pony, and Archie Comics. Her first Cabbage Patch Kid was named Cecily Aretha. She still has her charm necklace, and her Garbage Pail Kid card collection is bigger than yours. Jackie has successfully trained her kids Lena and Henry to be Mario Kart experts. You can follow her on social media @jackiebreyer and connect with her on LinkedIn.

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