Paula Bernstein has joined Child’s Play Communications’ social media division as a social media specialist.

Child’s Play specializes in connecting companies with moms through traditional public relations, social media, word-of-mouth communications, and online marketing.

Bernstein, a frequent contributor to Babble, Fast Company, and other digital and print publications, has worked as a social media consultant for clients including Bed, Bath & Beyond, Nickelodeon, and other brands.

A former reporter for Variety and The Hollywood Reporter, Bernstein has also written for Parents, The New York Times, and Adweek. She has also created content for various web sites, including,, and Citibank’s Women & Co.

Bernstein is the co-author of Identical Strangers: A Memoir of Twins Separated and Reunited.