The Winx Club brand is coming up on its 20th anniversary. | Source: Rainbow Studios
ChizSix Marketing & Media is officially the agency of record for the Winx Club brand.
Created by the Italy-based Rainbow Studios, Winx Club began airing as an animated series in 2004. The characters — a group of young, female fairies with different magical powers — have since appeared in a variety of media, including a live-action Netflix series.
“It is important for us to find partnerships that feel like extensions of our team,” says Lorena Vaccari, Vice President for Global Marketing at Rainbow Studios. “We are excited to explore new possibilities for Winx Club working alongside ChizSix, and we are sure bound to make some magic together.”
The Winx brand is currently in a variety of licensing agreements across categories including apparel, beauty products, stationery, and more. As the brand’s agency of record, ChizSix will coordinate Winx Club’s public relations, influencer relations, community building, and event planning.
“Our team is honored to work with Rainbow Studios and the Winx Club brand,” says Harold Chizick, CEO and President of ChizSix Marketing & Media. “Many of our team members experienced the story and fandom behind Winx Club in the past. It was a surreal moment for the team when the opportunity to collaborate came to us.”
A variety of Winx Club content is coming down the pipeline, especially for next year, when Winx Club will celebrate its 20th anniversary. This year, ChizSix plans to focus on momentum and increasing audience engagement in the North American market.
