Chorion has kicked off its celebratory plans for the 40th anniversary of its children’s property, Mr. Men. Highlights for the anniversary year of 2011 have so far included the launch of a brand-new character Little Miss Princess, the launch of a confectionery range in partnership with Tesco, and a collaboration with Google for a series of “Google doodles,” celebrating the brand and its creator, which was commemorated on May 9.
The second half of the year will see the launch of a special edition Mr. Tickle book from Egmont, a collector’s edition DVD box-set from Delta, and a brand new plush line from Posh Paws.
An official anniversary day (to be announced) over the summer will see a major program of events at an iconic British retailer (also to be announced). Along with story readings, signings, and a calendar of family-wide activities, fans can expect to see exclusive product ranges of their favorite characters.
This fall, the focus will be on the iconic art of the Mr. Men. An exhibition of Mr. Men artwork and memorabilia will also feature original interpretive oil paintings from up-and-coming artist Paul Oz. There will also be collaborations with Swarovski Elements and a limited-edition line of nail polishes from Nails, Inc.
Further initiatives will include campaigns in social media and music festivals, and a live music-based show to tour regional theatres.