CookieSwirlC is the Latest YouTuber Headed to the Toy Aisle

Mattel teamed up with CookieSwirlC on a new line of dolls designed in collaboration with the popular YouTuber.

Launching in December, exclusively at Walmart, the line includes the Lotta Looks collection and the CookieSwirlC Barbie doll and play set.

The CookieSwirlC Lotta Looks collection is inspired by social trends and features mix-and-match, plug-and-play pieces that kids can use to create more than 100 moods and looks. In addition to a host of clothing options and accessories, the dolls include interchangeable facial pieces that kids can use to transform each character’s expression. Characters include Rainbow Sugar Rush, Candy Cub, and Chocolate Chip Chill. Additional Mood Pack accessory sets are sold separately.

The CookieSwirlC Barbie doll and play set brings the YouTuber to life as one of Barbie’s friends — complete with a branded t-shirt and her dogs. The included play set includes a workstation with everything a YouTuber needs including a pretend camera, laptop, and smartphone, along with three mystery boxes each containing a unique surprise. The set also includes three diorama scenes to use as a stage to present stories as kids pretend to be a digital content creator.

Mattel’s CookieSwirlC Lotta Looks collection is expected to ship on or about Dec. 11, while the CookieSwirlC Barbie is hitting stores now.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.