Content creation studio TheSoul Publishing and Crayola have decided to extend their partnership in an effort to broaden Crayola’s digital reach and influence. Building on an initial YouTube campaign, the companies will incorporate TikTok and Pinterest in addition to YouTube management.
“[TheSoul Publishing’s] global reach and unparalleled ability to create high-quality video content align perfectly with our commitment to inspire creative self-expression in every child,” says Victoria Lozano, Executive Vice President, Marketing at Crayola. “The extraordinary growth we have achieved together validates this partnership, and we are eager to explore the new heights we can reach in the next phase of this journey.”
Patrik Wilkens, Vice President of Operations at TheSoul Publishing, adds, “We’re immensely proud of the success we’ve achieved together with Crayola in such a short time. The remarkable growth we’ve seen in views and watch hours truly underscores the power of our partnership. [The surge in new subscribers] tells us that the content isn’t just being watched, it’s being eagerly anticipated and regularly consumed by a dedicated and growing fan base. As we leverage our content creation expertise to further enhance Crayola’s digital channels on YouTube, TikTok, and Pinterest, we aim to engage audiences in even more innovative ways. It’s a privilege to collaborate with a top brand like Crayola, helping bring their creative message to new and existing fans.”
Crayola will exhibit its properties at Licensing Expo in Las Vegas next week.
The Toy Book and sister publication The Pop Insider will be in attendance at Licensing Expo, June 13-15, 2023. Stop by Booth No. N249 to meet the team and grab a 2023 Licensing & Entertainment Issue of The Toy Book and our spring issue of The Pop Insider.
To register to attend Licensing Expo 2023 for free, visit licensingexpo.com.
