The Pigeon Forge Planning Commission has approved the updated façade signage for Crayola Experience and NERF Action Xperience. The family-friendly attractions are set to open this fall in in Pigeon Forge, Tennessee.
At Crayola Experience, guests can create personalized crayons, design melted wax art, and more. The attraction will also feature a food and beverage area and retail store.
Next door, guests can participate in blaster battle zones, sports challenges, and obstacle courses at the NERF Action Xperience, licensed by Hasbro. A retail store with NERF merchandise and a food and beverage area will also be incorporated.
Robin Turner and Mike Walsingham, Co-Managing Partners of Good Vibrations Holding Co., will oversee attraction operations under the Brite Management banner and will also oversee the development of the property through their subsidiaries BrightColors and Bright Play, along with their strategic partner Kingsmen Xperience.
“These captivating attractions will not only enhance the tourist experience but also contribute significantly to the growth and prominence of the Pigeon Forge community,” Turner says.
“Pigeon Forge is one of the most successful and fastest growing, family-friendly tourist destinations in the country,” Walsingham says. “This expansion aligns with the strategy of bringing the magic of Crayola Experience and the active social play of NERF Action Xperience to popular tourist spots and major shopping centers around the country.”
“Combining Good Vibrations’ vast experience in attraction operations with Kingsmen Xperience’s ability to collaborate with best-in-class brands enables us to create extraordinary consumer experiences at our world-class family entertainment centers,” says Corey Redmond, Senior Executive Vice President of Kingsmen Xperience.
