Cry Babies Magic Tears Gets Animated for U.S. Audiences

IMC Toys continues to expand its Cry Babies brand with the U.S. launch of its Cry Babies Magic Tears animated series.

Geared toward kids ages 3 to 6, it showcases a focus on problem-solving, friendship, empathy and teamwork. More than 35 episodes from seasons one and two are available on the Cry Babies YouTube Channel, and will be available on Amazon Prime and Instagram TV later this month.

“The series has already gained fantastic momentum since it first rolled out in August 2018 in Europe, garnering more than 250 million views and over 700k subscribers worldwide.” says Karen Branson, vice president of sales at IMC Toys USA. “Kids love to use their imagination and expand their play experience, and we thought it was the perfect move to introduce the Magic Tears world to Cry Babies fans through which they can really bond with their favorite characters.”

Cry Babies now offers a mini collectibles line, which will be available as a blind series this fall, launching at Target and other retailers nationwide.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.