DHX Brands, the dedicated brand management and consumer products arm of DHX Media Ltd., has signed an agreement with Italian toy company Giochi Preziosi to distribute Teletubbies toys in Italy, Spain, and Portugal. The line will include: basic and feature plush; plastic toys including play sets, figures, and vehicles; and bath toys from master toy licensee Character Options.
The rollout of the line is expected to commence in each territory following the show’s broadcast. The deal follows the license of the new and classic Teletubbies series to Italian broadcaster Rai for its preschool-skewing channel, Rai YoYo.