DHX Brands Appoints Giochi Preziosi as Teletubbies Toy Distributor for Italy, Spain, and Portugal

DHX Brands, the dedicated brand management and consumer products arm of DHX Media Ltd., has signed an agreement with Italian toy company Giochi Preziosi to distribute Teletubbies toys in Italy, Spain, and Portugal. The line will include: basic and feature plush; plastic toys including play sets, figures, and vehicles; and bath toys from master toy licensee Character Options.

The rollout of the line is expected to commence in each territory following the show’s broadcast. The deal follows the license of the new and classic Teletubbies series to Italian broadcaster Rai for its preschool-skewing channel, Rai YoYo.

About the author

Phil Guie

Phil Guie is an associate editor at Adventure Publishing Group. He writes and edits articles for The Toy Book and The Licensing Book. Phil also serves as lead editor for The Toy Book Blog and The Toy Report newsletter, and manages social media for The Toy Book. But of course, Phil’s pride and joy are his weekly reviews for The Toy Insider, in which he writes about video games, movies, and other cool things. His hobbies include comics, baking, fidgeting, and traveling to off-the-beaten places and making new friends.