DHX Brands Signs Character Options as Master Toy Partner on New Teletubbies

DHX Media has appointed Character Options as global master toy partner for the new series of Teletubbies. DHX Brands, the company’s dedicated brand and consumer products arm, completed the deal.

Character Options will launch product at retail in the UK in 2016, with other territories to follow. Core categories will be plush, plastics, and bath toys.

The much-anticipated new 60-episode series of Teletubbies has been commissioned by the UK’s CBeebies and is being produced by Darrall Macqueen Ltd. It will bring a contemporary look to the property, ensuring that it is relevant for a new generation.

About the author

Phil Guie

Phil Guie is an associate editor at Adventure Publishing Group. He writes and edits articles for The Toy Book and The Licensing Book. Phil also serves as lead editor for The Toy Book Blog and The Toy Report newsletter, and manages social media for The Toy Book. But of course, Phil’s pride and joy are his weekly reviews for The Toy Insider, in which he writes about video games, movies, and other cool things. His hobbies include comics, baking, fidgeting, and traveling to off-the-beaten places and making new friends.