Disguise Inc., the Halloween costume division of Jakks Pacific Inc., received the 2014 Vendor of the Year Award for Seasonal from Target. The Target Vendor of the Year Awards distinguish a select group of vendor partners each year based on certain performance and relationship criteria.
Target awarded Disguise with the Seasonal Vendor of the Year Award for being an important partner in driving both sales and profit in the Halloween kids’ costumes business for Target. Last year, Disguise, in conjunction with the Target Halloween team, piloted an exclusive program on popular licensed costumes, which allowed Target to maximize sales and create promotions that benefited the Target consumer. The Target award highlights Disguise’s partnership and thought leadership.
“It is an honor to receive the Seasonal Vendor of the Year Award from Target,” says Joe Anton, President of Disguise Inc. “We look forward to continue being a valuable partner to Target, and working together to make exciting, on-trend Halloween costumes and accessories based on the most popular characters and entertainment properties for the entire family.”