DisguiselogoDisguise Inc., the Halloween costume division of Jakks Pacific Inc., received the 2014 Vendor of the Year Award for Seasonal from Target. The Target Vendor of the Year Awards distinguish a select group of vendor partners each year based on certain performance and relationship criteria.

Target awarded Disguise with the Seasonal Vendor of the Year Award for being an important partner in driving both sales and profit in the Halloween kids’ costumes business for Target. Last year, Disguise, in conjunction with the Target Halloween team, piloted an exclusive program on popular licensed costumes, which allowed Target to maximize sales and create promotions that benefited the Target consumer. The Target award highlights Disguise’s partnership and thought leadership.

“It is an honor to receive the Seasonal Vendor of the Year Award from Target,” says Joe Anton, President of Disguise Inc. “We look forward to continue being a valuable partner to Target, and working together to make exciting, on-trend Halloween costumes and accessories based on the most popular characters and entertainment properties for the entire family.”

About the author

Phil Guie

Phil Guie

Phil Guie is an associate editor at Adventure Publishing Group. He writes and edits articles for The Toy Book and The Licensing Book. Phil also serves as lead editor for The Toy Book Blog and The Toy Report newsletter, and manages social media for The Toy Book. But of course, Phil’s pride and joy are his weekly reviews for The Toy Insider, in which he writes about video games, movies, and other cool things. His hobbies include comics, baking, fidgeting, and traveling to off-the-beaten places and making new friends.