Disney expands its Blockbuster Summer plans with “Lights, Camera…Play!,” a playful campaign spotlighting the company’s upcoming slate of movie merch.
Lights, Camera…Play! launches the campaign as a toyetic stop-motion spot featuring characters from Disney, Pixar, Star Wars, and Marvel. The short also celebrates products to support movie releases, such as The Mandalorian and Grogu, Toy Story 5, the live-action Moana, and Spider-Man: Brand New Day.
Fans can bring their favorite movie moments home with merchandise across apparel, toys, and collectibles. Crocs brings playful fashions with a Toy Story Jessie-inspired ‘Croot’ as well as intergalactic flair through its Mandalorian-inspired clog slippers. Mattel shows how far it’ll go with new product lines for Disney’s Moana and Toy Story 5. Fans can also find adventures through new Hasbro products, LEGO sets, Topps NOW’s trading cards, and limited-time movie offers from Walmart.
Disney Consumer Products will launch new products for its upcoming films. | Source: Disney Consumer Products
Fans can celebrate 'Toy Story 5' with Crocs inspired by Jessie. | Source: Crocs
Mattel brings new adventures for the live-action 'Moana' movie. | Source: Mattel
Mandalorian moments will appear in future LEGO sets. | Source: The LEGO Group
Fans can expect new LEGO sets for 'Spider-Man: Brand New Day. | Source: The LEGO Group
Disney Publishing adds literary fun to the blockbuster slate with enchanting retellings, expanded worlds, and original stories. This summer will bring literary releases like Toy Story 5’s Don’t Close This Book! picture book, Moana: The Official Cookbook, and The Mandalorian Visual Guide.
Disney has more magic in store, and consumers can learn more by visiting disneyexperiences.com.
