Disney Consumer Products Went Bigger at Fan Expo Canada

Disney Consumer Products returned to Fan Expo Canada this weekend with its largest booth activation to date.

The Aug. 27-30 showcase built on last year’s Star Wars and Marvel activations while adding Disney and Pixar’s Toy Story 5 to the mix following the film’s recent theatrical run.

Each franchise featured its own photo activation, giving fans a chance to step into the worlds behind the products on display. The booth also brought together merchandise from major Canadian retailers, including Walmart, Amazon, Costco, and Loblaws/Joe Fresh.

On the licensing side, products from Hasbro, The LEGO Group, Mattel, Jazwares, Funko, Handmade by Robots, Jay Franco, Citizen Watch, and others rounded out the assortment.

The larger activation gave Disney a high-profile Canadian showcase for three major franchise engines while putting consumer products front and center for Fan Expo attendees amid major entertainment moments, including Star Wars: The Mandalorian and Grogu, Spider-Man: Brand New Day, and the forthcoming Avengers: Doomsday.