According to a CNBC report, The Walt Disney Co. raised its offer for Twenty-First Century Fox (21CF)’s movie and TV assets to $71.3 billion. The new bid is for $38.00 a share, which rivals last week’s offer from Comcast Corp. for an all-cash $35.00 a share.

Disney and 21CF entered into a definitive agreement in December for Disney to acquire 21CF, including the Twentieth Century Fox Film and Television studios, along with cable and international TV businesses, for approximately $52.4 billion in stock.

21CF executive chairman Rupert Murdoch and Disney CEO Robert Iger reportedly met the night before the new offer was submitted. The new bid grants Fox shareholders the ability to choose cash or stock.

“We are extremely proud of the businesses we have built at 21st Century Fox, and firmly believe that this combination with Disney will unlock even more value for shareholders as the new Disney continues to set the pace at a dynamic time for our industry,” said Murdoch in a statement this week.

21CF said its board hadn’t finished Comcast’s bid, and said that it could “result in a ‘Company Superior Proposal’ under the Disney Merger Agreement.” A spokesman for Comcast said it does not have a comment at this time.

About the author

Stephanie Grassullo

Stephanie Grassullo

Stephanie Grassullo is an associate editor at Adventure Publishing Group. In addition to handling toy and licensing news and updates for The Toy Book and The Licensing Book, Stephanie also writes toy reviews and commentaries for the Toy Insider. When she’s not binge-watching old episodes of Gossip Girl, Stephanie is always game for Boggle tournaments—she’s the titleholder Boggle champion in her family, and proud of it! Stephanie firmly believes that there is no awkward moment that can’t be remedied with the help of Bop It. To get to know her better, follow her on Twitter @steph_grass.

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