Distroller USA is partnering with Miracle Babies in honor of NICU Awareness Month.

The neonatal intensive care unit (NICU) helps critically ill newborns in the early stages of life. San Diego-based Miracle Babies is a nonprofit organization dedicated to uniting families with their hospitalized newborns through financial assistance and supportive services. On Sept. 27, it will celebrate NICU Giving Day with its 3rd Annual Reunion for local NICU graduates and their families. From 9-11 a.m., families will gather at the experience-based Distroller Wərld boutique in Fashion Valley where they will be given the opportunity to adopt their own Neonate Baby, courtesy of Distroller.

Neonate Babies are space babies from Neonatopia who have come to Earth and are housed inside of incubators waiting to be adopted by kid “Neo-parents.”

Neonate Babies

“Similar to babies in the NICU, the Neonate Babies are born small and fragile,” says Distroller North America CEO Daryn Fillis. “NICU Giving Day is a day dedicated to giving back to the local NICU, and what better way to say ‘thank you’ than by honoring the challenges NICU families have overcome and celebrating their strength and resilience.”

Distroller hopes that the adoption process will help family members — including siblings of hospitalized newborns — to better understand the care process of fragile babies in the NICU.

Last year, Miracle Babies provided financial assistance to nearly 700 families, distributed over 2,500 care packages to parents with hospitalized newborns and hosted more than 80 Miracle Hours at local hospitals.