Douglas Co. to Produce Miffy Plush, Infant Toys for the U.S. and Canada

The Joester Loria Group (JLG) brokered a new licensing deal between Mercis bv and Douglas Co. Inc. for Miffy.

Under the new agreement, Douglas Co. will produce Miffy plush, infant development toys, and related products for the U.S. and Canada. The deal comes ahead of Miffy’s 65th anniversary celebration next year. Created by Dick Bruna, the Miffy franchise includes more than 30 children’s books, two TV series, and a feature film.

“We are delighted to be working with Mercis and JLG in bringing Miffy to fans, old and new, in North America,” says Scott Clarke, president of Douglas Co. “Miffy’s iconic appeal, innocent persona, and positive attitude has been the hallmark of her global appeal to both children and parents.”

Since January, JLG has been focusing on building a North American licensing program for the Miffy brand.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.