E-Blox Taps Universal Branding and Media to Build Licensing Program

Source: E-Blox

Illinois-based E-Blox inked a deal with Universal Branding and Media (UBM) in an effort to extend its growing line of STEM-authenticated toys through licensing.

Launched in 2016 by Art Seymour and his sons, James and Joe, E-Blox produces a wide array of building sets comprised of plug-together bricks and modules that kids can use to create functional robots, vehicles, and more.

“Universal Branding & Media is looking forward to working with E-Blox to develop branded products that will continue to stimulate a child’s imagination and storytelling capabilities,” says Heidi Schwartz, vice president of business development, UBM.

Source: E-Blox

E-Blox’s Build Your Own Burp ‘N Fart Machine is a featured pick in the Toy Insider‘s 15th Annual Holiday Gift Guide for kids ages 5-7. The demand for the set was so high that it sold out in just five days. Earlier this year, the Seymour brothers appeared on the ‘Power Kid Podcast’ presented by the Toy Book to discuss the growth of E-Blox.

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book and Co-President of The International Toy Magazines Association (ITMA). He is also a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC), New York Comic Con, Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.