Expanding the popular NERF blaster brand, Hasbro and Wilder team unveiled the NERF Battle Play Experience Targets and Accessories line. This upcoming collection introduces new elements to playtime, combining real-world action with video game-inspired experiences.
Protect Granny by destroying the zombies. | Source: Hasbro
Take down evil robots with Bot Arena Crash. | Source: Hasbro
Kids can play four different arcade-style games solo or with friends. | Source: Hasbro
Kids can battle against dinosaurs, robots, and zombies. | Source: Hasbro
“This launch is a full-circle moment for me. Growing up, NERF was such a big part of my life, making battlefields in my basement, and now, with our stellar product development team, we get to contribute to the innovation that inspired me as a kid,” says Casey Karls, CEO of Wilder. “Our new line transforms how kids play by blending immersive technology with action-packed fun. It’s an exciting step forward for Wilder and the product line as a whole.”
This four-piece collection adds a blast of challenges to playtime with dynamic and interactive target elements. Instead of using their blasters to hit targets, kids can expand their imaginative games with the line’s surround-sound ambush scenarios, arcade-style modes, and zombie swarm attacks.
Each NERF set features action-packed game modes, sound effects, and interactive challenges. Little soldiers can stop an endless swarm of zombies in Zombie Spin Strike or take down evil robots and drones with Bot Arena Clash. To level up, playtime explorers can play Strike ‘N’ Score, featuring arcade-style experiences, solo and co-op challenges, and four game modes.
Kids can further immerse themselves in playtime with 360 Battlezone. As pretend fighters stand in the center, they will fight off zombie, dinosaur, and robot threats with targets featuring sound effects in all directions.
“We’ve had a blast — no pun intended — working with Wilder to take the NERF play experience to exhilarating new heights with video game-inspired battle targets and accessories to complement Hasbro’s NERF blasters,” says Bradley Bowman, Senior Director, Licensed Consumer Products, Global Toy at Hasbro. “Innovation, fun, and heart-pounding adrenaline are core aspects of NERF’s DNA. Pair that with Wilder’s creativity and high-energy play, and we have a recipe for success.”
This July, the NERF Battle Play Experience Targets and Accessories line will launch at major retailers like Amazon, Macy’s, and Target. To discover more blaster-themed sets, visit hasbro.com.
