eOne Preps for Preschool Push at Brand Licensing Europe

Entertainment One (eOne) will showcase its preschool slate at Brand Licensing Europe this October.

The company will race into ExCel London with its new property, Ricky Zoom, along with its full stable of properties, including Peppa Pig, PJ Masks, and Ben & Holly’s Little Kingdom.

Among the highlights for eOne, Peppa Pig now boasts more than 1,000 global licensees as it celebrates its 15th anniversary in the UK. Across Europe, the brand has seen toy sales grow, with a massive 700% uptick in Germany alone.

Now entering its third season, which is set to debut on Disney Junior next month, PJ Masks boasts more than 650 licensing partners across 85 markets. A fourth season is in production now, set to kick off with a four-part special next year.

Ben & Holly’s Little Kingdom is celebrating its 10th anniversary in the UK this year, with renewed regional popularity due to new airings on Milkshake. The 45% ratings boost is opening new opportunities in publishing and toys, and the Ben & Holly live show mounted a 45-city UK tour this spring.

Finally, eOne is revving up for the debut of Ricky Zoom, which will hit international markets this fall. The all-new series about a young motorcycle and his friends has already locked a deal with TOMY as its master toy partner, with vehicles and play sets set to hit stores next spring.

eOne is now booking appointments for Booth B181. Contact: eonelicensing@entonegroup.com

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.