Beacon Media Group says it had a milestone year in 2023 and is poised for growth and expansion this year.
A subsidiary of Kartoon Studios (formerly Genius Brands), Beacon Media Group specializes in the kids and family space and boasts a roster of toy industry clients, including Jada Toys, Goliath, The Loyal Subjects x TLS Toy, IMC Toys, Make It Real, and others.
The agency tells The Toy Book that it saw 29% year-over-year growth in billed commission and a 5% spike in billed media last year. Pre-planned Easter and spring campaigns have carried the momentum into 2024 while six new advertisers have joined the Beacon Media roster.
2023 was an encouraging year for Beacon Media Group as we achieved notable growth and success and continued to lead the way in the kids and family media and marketing landscape. We anticipate 2024 will continue this positive trend. As we celebrate our achievements, we remain dedicated to delivering innovative solutions, while using cutting edge technology to drive growth for our clients in the dynamic and ever-evolving media landscape, creating meaningful connections between consumers and brands.”
“Cindy Kelly has done a remarkable job with not only growing the business during a challenging market environment but also creating synergies with Kartoon Channel! and its Mainframe Studios subsidiary in Canada,” adds Andy Heyward, CEO at Kartoon Studios.
Beacon Media Group credits its success in 2023 to campaign strategies that deliver strong paid and organic results for its clients. These strategies include self-serve programmatic campaigns, influencer content and marketing, and social commerce efforts. Additionally, its research and performance metrics reflect increased awareness and engagement for its clients alongside the integration of Retail Media Network campaigns into its mix.
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