The Glo-Up Girls are ready to Rock! | Source: Far Out Toys/The Toy Book

There’s a new girl group in town.

Far Out Records — the newly formed music division of Far Out Toys — held a virtual listening party this past Friday to unleash the music video for “Rock Your GLO,” the new single from GLOTIVATION, a pop quartet chosen to represent the Glo-Up Girls fashion doll brand. GLOTIVATION is comprised of Lulu Tani, Malikah “Sparkle” Shabbazz, Abigail Zoe Lewis, and Robyn “Saucy” Johnson, four girls that were discovered during a global talent search.

The virtual listening hosted by the GEM Sisters was broadcast from Far Out Studios in El Segundo, California. During the event, fans got a look at the music video alongside a look behind-the-scenes of the production.

“The core promise of the Glo-Up Girls brand is that with a little ‘glotivation’ you can take on the world,” says Executive Producer Sarah Baskin of Far Out Studios.

Related: Far Out Toys, Kidoodle.TV Bring ‘The GLO Show’ to TV Screens Worldwide

At press time, the “Rock Yout GLO” music video has already received more than 589,000 views. The song is also available on major streaming services, including Spotify and Apple Music, and the video content will soon be added to leading video-on-demand platforms, including Kidoodle.TV.

For more insight into GLOTIVATION, check out this exclusive spotlight video from our sister publication, the Toy Insider:

Glo-Up Girls fashion dolls are now available at Target stores across the U.S. and at the identically named, yet unrelated Target in Australia.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.