Exclusive: GUND Unveils Spookley the Square Pumpkin Plush Line Ahead of Toy Fair Debut

Spookley the Square Pumpkin is headed for The Big Apple!

Holiday Hill Farm and GUND — the plush division of Spin Master — have officially unveiled a first look at the new Spookley the Square Pumpkin plush line. At launch, the line includes 3- and 6-inch Spookley plush toys that will be available at select independent toy stores, specialty retailers, mass retailers, and GUND.com this fall. The Spookley toys are the first offerings created under a multiyear licensing pact between Holiday Hill Farm and GUND.

GUND went above and beyond to bring Spookley to life as a soft and cuddly plush pal with unmatched quality that is perfect for our fans, kids and collectors alike."

Aaron Burakoff, Head of Partnerships at Holiday Hill Farm

To celebrate the new toys, Spookley will make his Toy Fair debut at the Javits Center in New York City, Sept. 30-Oct. 3. Spookley will appear at Toy Fair’s annual opening day costume parade and ribbon cutting ceremony before making his way over to the inaugural Halloween BOOlevard pavilion for photo ops.

The 6-inch (MSRP: $14.99) and 3-inch (MSRP: $9.99) versions of Spookley. | Source: GUND

The Spookley line will be on display at GUND (Booth No. 1635).

“We are excited to deliver to Holiday Hill Farm fans an adorable plush version of the beloved character Spookley, featuring our signature high-quality materials and embroidered details that truly capture his loveable wide-eyed smile,” says Adam Hyman, Senior Vice President of Marketing and Global Business Unit Lead for Plush at Spin Master.

Beyond the plush launch, The Legend of Spookley the Square Pumpkin book will arrive at Target this fall and the character remains the “Official Spokes-Pumpkin” for National Bullying Prevention Month in October through a partnership with PACER’s National Bullying Prevention Center

Additionally, Spookley has a back-to-school music video debuting on Disney Junior and he’ll make appearances at Sesame Place, Sea World’s Halloween Spooktacular, and other family-friendly events throughout the fall.

SPOOKLEY THE SQUARE PUMPKIN PLUSH

Spookley is a friendly, sweet, and kindhearted pumpkin who always looks for, and finds, the best in others. Even though he is little, this square pumpkin accepts every challenge placed before him and can always be counted on to do his best! This soft plush pumpkin features Spookley with soft, bright orange and green plush,…

Product Facts

MSRP:
$9.99-14.99

Age:
1+

Manufacturer:
GUND

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GUND (3-inch) GUND (6-inch)

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.