Kappa Toys Glow at Area15 | Source: Kappa Toys/The Toy Book

What just might be the world’s first toy store dedicated to glow-in-the-dark and light-up toys is opening in Las Vegas this week.

Kappa Toys is expanding its footprint as Las Vegas’ destination toy store with a new location, this time in Area15, an entertainment, retail, and experience complex located minutes from the Vegas strip.

“Kappa Toys has always focused on the experience of toy shopping, so opening in Area15 is a perfect fit,” says Lizzy Newsome, toy curator, Kappa Toys. “It lets us experiment with new display concepts that wouldn’t fit in a traditional retail space.”

Kappa Toys Glow at Area15 | Source: Kappa Toys/The Toy Book

Related: ASTRA: Supporting Independent Toy Stores, Manufacturers, and Reps in 2021

The new location is illuminated with blacklight to highlight a full selection of toys that are neon, reactive, or glow-in-the-dark, including lava lamps, glow stars, aliens, astronauts, and much more.

Kappa Toys Glow opens Friday, May 14, 2021, and will feature photo ops, live product demos, and limited edition product releases.

Kappa Toys at the Fashion Show Mall, Las Vegas | Source: Kappa Toys

Families can experience Kappa Toys’ regular location at the Fashion Show Mall on the Las Vegas Strip. The design-minded toy store features a broad selection of curated toys and games that range from nostalgic and retro classics to the best in popular imports from Japan and beyond for kids and adults alike. The store features a tokidoki shop-within-a-shop and frequently shares new arrivals from many brands, including PlayMonster, Sanrio, Winning Moves Games USA, Super7, and more on its Instagram and Facebook pages.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.